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Kudumbashree is the poverty eradication and women empowerment programme implemented by the State Poverty Eradication Mission (SPEM) of the Government of Kerala. The name Kudumbashree in Malayalam language means ‘prosperity of the family’. The name represents ‘Kudumbashree Mission’ or SPEM as well as the Kudumbashree in Community Network. What is commonly reffered to as ‘Kudumbashree ‘ could mean either the Kudumbashree Community Network, or the Kudumbashree Mission, or both.

Kudumbashree, with its central objectives of poverty eradication and women empowerment, has three strategic domains in which programs are formulated and rolled out through the community network. The three programme domains are:

►Economic empowerment
►Social empowerment

►Women empowerment

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Local Economic Development (LED)

The Mission gives priority on the concept of Local Economic Development (LED) – local production, catering to local consumption to increase the economic activity within the local areas for micro enterprise development. In order to facilitate this concept we ensure the involvement of the community and LSGs to analyze the market demand and the development of products and services accordingly.

Food Branding

Food branding is all about creating a unique identity for a food product or brand that sets it apart from the competition and connects with its target audience. The goal of food branding is to stand out and be memorable, all while building an emotional connection with customers.